Analytics: well-founded decisions

Good, profitable decisions are not only based on a gut feeling and having the right instinct, but above all on one factor: the right information. The question is: How to extract really valuable, useable information from a mountain of distributed data?
The answer is simple: with analytic CRM.

Using analytic CRM, we gather customer data from a wide variety of sources and prepare it according to your requirements:

• You receive concrete figures: How profitable are your customers? How successful was the last campaign? How do product revenues and costs look? It is not only CRM specific information that is taken into account but also data from logistics, finance and personnel.

• Using forecast models and data mining allows customer and market behavior to be deduced.

• You will see how the various interactive channels (Internet, sales force, interaction center, partner) are used and what they deliver.

The findings represent decision and planning aids for the marketing, sales and service divisions, enabling you to assess the peculiarities, habits and potential of your customers, and to respond accordingly.

You will find these fundamentals in SAP technologies, such as

• SAP CRM Pipeline Performance Management
• Interactive reports in SAP CRM
• CRM Reporting with SAP BI