Measure success, identify potential - with Web Channel Analytics
Your E-Commerce project is complete, the web shop is on-line, everything is running smoothly. Now its time to find out if the web shop is living up to your expectations. Sybit and Web Channel Analytics can help with that.
Increase on-line success with Web Channel Analytics
The Web Channel Analytics makes the project success verifiable with the provision of various operating figures, statistics and analysis: How many logins can your web shop record? How is turnover and user acceptance developing? Beyond that, Web Channel Analytics supplies valuable information about the behavior of your customers in the net. How do they navigate? What are they buying and how are they buying it?
Optimization possibilities can be derived from all this information – not just the individual application, the product catalogue and the assortment as well. The success of possible transformation can be measured directly afterwards.
Track the customer through the internet
The analysis of individual customers is possible in the B2B area with Web Channel Analytics. So called "High Potential" can be identified this way and then contacted through specially targeted marketing campaigns. Web Channel Analytics allows you to make the maximum out of you E-Commerce solution in many regards.
Simple integration with SAP NetWeaver BI
We can set-up Web Channel Analytics quickly and simply for you thanks to the integration in SAP NetWeaver Business Intelligence. This process has the following benefits:
- No new software is required as the SAP BI Content can be used
- The corresponding interfaces already exist
- Your users are working in an existing and therefore trusted environment
- Web shop analysis data can be set in relationship with other BI Data
- The existing authorization model is transferable to web shop evaluations
- You have access to SAP support
- The data model can be used ‚out-of-the-box‘
Naturally, Web Channel Analytics can be adjusted for your individual requirements.
Never move around a solution
Even if you don't have SAP BI available – we will find the optimal solution – Google Analytics, for example.
