Success Stories  to overview

Simplified and accelerated sales processes at HBM

Sales and also the service and marketing departments at HBM depend on CRM. In figures, that means: 320 employees in 17 countries use the software in 5 different languages. Since 2001, the 1,500 employee-strong company has been working with a CRM solution from Siebel. Integration into the SAP ERP system was particularly decisive for changing from Siebel to SAP CRM together with the integrated quotation process with configuration. In the future web-based SAP scenario, all users will have access to the CRM functions - to business partner maintenance, activities, opportunity, quotation and campaign management, and also service requests - thereby obtaining a 360 degree view of their customers.

Perfect interaction of SAP CRM and SAP ERP

Challenges

• Data migration from Siebel CRM
• Adopting specific adjustments and enhancements
• Worldwide implementation in marketing, sales and analytics
• Integration of groupware and call center functions

Results

• Uniform view of customer data
• Individual campaigns aimed at target groups
• Integration into the SAP ERP system
• Double data maintenance no longer necessary
• Integrated quotation process with configuration
• Sales chances, campaign management, forecasts
• Portal for access of all users to the SAP CRM
• Go-Live as scheduled

Success factors

• Professional and reliable project management
• Uncomplicated, target-oriented project handling
• Close cooperation for cost-optimal time and project implementation
• Long-standing experience with SAP CRM implementation projects

Technologies

• SAP® ERP
• SAP® CRM
• SAP NetWeaver® BI
• SAP® VC/IPC