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Success Story PAYBACK Portal Relaunch

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PAYBACK Portal Relaunch with Sybit Expertise

PAYBACK

With the relaunch, online integration of PAYBACK partners has been widely extended, enabling customers to be provided with even more service under the umbrella of the PAYBACK portals.

Both the "Official PAYBACK Partners", from which the customers can collect points on their customer cards, as well as the online shops of the PAYBACK Action and Cooperation Partners, have now been smoothly integrated.

The impressive new portal offers an intelligent product search, a travel shop and increased personalisation of offers.

Even more fun in converting points

Features & Focus

  • Architecture and use of the new CoreMedia Content Application Engine (CAE)
  • Conception and implementation of essential core functions
  • Coaching the project teams with regard to CoreMedia development, including the area of personalisation

Achievements & Accomplishments

  • Intelligent product search
  • Increased customer loyalty due to increased personalisation
  • Extension of the online partnerships and cooperation
  • Appealing product presentations and flexible additional payment alternatives

Facts & Factors

  • Structured and efficient cooperation within the project team
  • Quick and purposeful implementation of complex requirements

Tools & Technologies

  • BEA Weblogic application server
  • CoreMedia CMS