Keyvisual SAP Hybris Cloud for Sales bei Intorq

INTORQ: Exceed expectations – convince customers

Sybit implements SAP Hybris Cloud for Sales in just three months

INTORQ develops and sells electromagnetic brakes and clutches with the highest production standards. Be it for engines or geared motors, in cranes, wind turbines, or lift systems – the company headquartered in Aerzen offers both configurable standard products and customer-specific solutions. Major, globally operating plant manufacturers rely on the company’s quality. To be able to respond to the increasing demand for tailor-made solutions, all the employees involved – from Product Development to Sales – were to have access to all data. It took Sybit just three months to implement the SAP Hybris Cloud for Sales solution. The result: INTORQ can now respond faster to customer requests and process inquiries more efficiently.

The Project


  • The customer data was stored in local folders and e-mail systems and not accessible to all involved employees
  • In the case of individuals’ absences or holidays, the information flow was not fully guaranteed
  • Increased communication volumes due to expanding project business and therefore increasing demand regarding customized solutions
  • Collaboration with globally operating large customers requires a clear overview of scheduling and communication


  • Strengthen cooperation between the parent company and the three subsidiaries around the world
  • Increase data transparency and facilitate access to customer data
  • Improve sales and business forecasts


  • One central system for the entire customer relationship management
  • Data accessible any time and from any device – with offline capability
  • Central data source for lead and account management thanks to implementation of SAP Hybris Cloud for Sales
  • Comprehensive consulting and very speedy system implementation by Sybit


  • Very fast data migration thanks to SAP HANA basis
  • Excellent cooperation with Sybit in matters of consulting and communication
  • Appealing user interface ensured a high level of acceptance among employees
  • Multi-language CRM: German, English, Chinese


  • Faster decision-making thanks to customer data being accessible to all
  • Ability to adapt software speedily and simply without external IT support
  • Further rollouts in China and India are planned

The Company

The INTORQ brand stands for reliable brake solutions of the highest standard. Whether in cranes, hoists, electric vehicles, wind turbines or lift systems – INTORQ products are used in the most diverse of applications. Rely on Intorq to create the right solution for your application. Our modular system of INTORQ products are used worldwide in motors and geared motors and has set the standards worldwide. The company, which is headquartered in Aerzen and has subsidiaries in Shanghai, Atlanta and Pune, offers international sales and service around the globe.

“We offer our customers customized solutions. That requires extensive communication. With SAP Hybris Cloud for Sales, we have improved collaboration and can focus more strongly on our customers.”

Alexander Patzig, Head of Marketing and Sales, INTORQ GmbH & Co. KG