SAP Marketing Cloud
Targeting customers: Enthusiastic customers thanks to contextual marketing in real time.
With SAP Marketing Cloud, you get the leading solutions for contextual marketing in real time. Speak to customers directly and enthusiastically, promote and optimise brand loyalty through personalised and relevant responses to individual customers.
SAP Marketing Cloud allows you as a marketing specialist to understand your customers better: what you have done, what you will do and, most importantly, what you are doing right now. You provide insights into the motives and needs that motivate all customers – in real time. Use this knowledge to address your customers across all channels in a relevant, enthusiastic and personalised manner.
SAP Marketing Cloud offers you
- Big Data Management
- Big Data & Advanced Analytics
- Target groups and segmentation
- Content & design
- Real-time recommendations and campaign optimisation
- Performance measurement and campaign development
Your added value
- Leading solution for Omnichannel customer communication
- KPI-driven alignment, control and evaluation of your marketing activities
- Contextual real-time marketing across all touchpoints
- Flexible and scalable platform for integrated, automated marketing
- Market-leading solution according to Forrester and Gartner evaluation
Key Features of SAP Marketing Cloud
Real-Time Offer Management / Personalised Content
Playing off personalised content on your channels at the right time. Regardless of whether in the shop, on the website or by e-mail, RTOM allows you to respond quickly to changing customer requirements and trends. With marketing automation, you can provide individualised website contents and product recommendations for your customers – effectively, aimed at specific target groups, across all channels and devices.
The double opt-in process according to GDPR
Since 25 May 2018, the EU General Data Protection Regulation (GDPR) regulates the transparency of data use, the obligation of disclosure following a user request and permanent reference to data use revocation. The SAP Marketing Cloud supports you in the transparent and responsible handling of data between you and your customers, allowing you to create a competitive edge for yourself.
Lead nurturing / lead scoring
Automatic evaluation and development of marketing leads sustainably increases the efficiency of the sales team. Assign only qualified leads with real intent to purchase. The profile of the contact and their scores are further enriched by their activities in the nurturing process. Always assess the potential of your leads and customers correctly – in real time.
Big Data segmentation
Seamless aggregation of structured and unstructured data from all relevant sources. Historical and current data from customer interactions, company-specific KPIs and individual scores can be easily combined with each other, enriched and utilised. Segment and target group formation in close to real time thanks to HANA-based technology.
Web tracking / social crawling / listening
Follow all your customers’ digital steps of, update your segments and profiles on a fully automated basis, and thus optimise your customer contacts and campaign quality. And do so across all touchpoints.
Qualify your contacts in a targeted manner and based on individual user behaviour. Use available scores or create individual scores based on heuristic rules. The point values can then be used directly in segmentation processes and correspondingly assigned to their activity score values, e.g. different marketing campaigns.